BUILD/POV
One sprint at a time/Preetham · solo operator/Founding rate open

Ten days.One operator.A startup with a spine.

Direction, POV, brand essence, strategy and a hero product cut — shipped in ten working days. Prices published. No discovery theatre, no account manager, no deck that dies in six weeks.

Drag it →Sameness

“We're an AI-powered platform that helps teams do more with less.”

Interchangeable. Six competitors say it word for word.

Scroll — the diagnosis starts here · click the field
No retainers No account managers No discovery theatre No decks that die in six weeks No logo without a sentence No retainers No account managers No discovery theatre No decks that die in six weeks No logo without a sentence
02diagnosis

Most startups aren'tunclear. They're interchangeable.

AI handed everyone the same starter pack. Same landing page, same three benefits, same gradient. Sameness is now the default risk — and it costs you the meeting before you open your mouth.

Before

A two-paragraph 'about us' nobody quotes.

Day 11

A twelve-word line investors repeat verbatim.

Before

Slides you rebuild before every meeting.

Day 11

A locked POV that survives the deck dying.

Before

Inbound that opens with 'so what do you do?'

Day 11

Inbound that opens with 'we want what you built'.

Before

Wireframes you apologise for in demos.

Day 11

A hero flow that feels like the company.

03 / the format
Ten working days, in five cuts.
Day 1—2

Teardown

Your deck, your market, your competitors' language. I find the sentence everyone in your category is already saying — so we can stop saying it.

Day 3—4

Spine

Positioning and anti-positioning drafted, argued, cut. By Day 3 you either see a sharper company or you stop paying.

Day 5—6

Essence

Type, colour, voice, visual direction. Not a mood board — a set of decisions with reasons attached.

Day 7—8

Cut

The hero product flow. The one journey that has to feel inevitable before anything else gets built.

Day 9—10

Handoff

Locked docs, a live demo app you can click, a 30-minute Loom on how to use it. Then I get out of your way.

04the ladder

Priced by where youactually are.

Four tiers. Each one has a stage trigger, a fixed price, a fixed duration and a deliverables list. Pick the sentence that sounds like your week.

Where are you, honestly?
01 · Idea / pre-seed10 working days

POV in 10

The plan and the proof: what you stand for, what you refuse to be, and a live demo of it.

$1,750$3,500Launch offer — 50% off the $3,500 rate, first three sprints only.
  • /Locked positioning + anti-positioning doc
  • /Brand POV system — type, colour, voice, visual direction
  • /A working demo app — real HTML/CSS, deployed on a live link, not a Figma file
  • /30-minute Loom walkthrough of the plan and the demo

Not for teams who want a logo and nothing else.

See POV in 10 →
Compare all four side by side →
05the operator

Not a strategistwho's never shipped.

0
products shipped end-to-end
0M+
people who used them
0
sectors: EV, IoT, fintech, AI SaaS, Web3
0
operator on your sprint

Brutal honesty: the studio itself is new in 2026. The pattern recognition isn't — it came from taking products from zero to real usage, inside real constraints, and watching which decisions actually moved anything.

06honesty strip

What thisis not.

01

Not an agency. There is no account manager to escalate to.

02

Not a retainer mill. Three of the four tiers end on a date.

03

Not a deck service. Decks die in six weeks; the POV survives the pivot.

04

Not discovery theatre. I don't bill you to read your own pitch back to you.

05

Not a logo shop. The sentence comes before the mark.

06

Not for everyone. If there's no real decision to make, say no to me.

Pricing

Everything is 50% off list right now. The list price is printed next to it.

Payment

50% to start, 50% on handoff. No invoices with surprises.

Refund

If by Day 3 you don't see a sharper company, the second 50% is cancelled.

Capacity

One sprint at a time. There is no bench behind me.

Rhythm

Loom-first, two live calls a week. No standups.

07skin in the game

Skin inthe game.

I don't just consult on products — I run them. threex9 (gamified productivity) and Gowji (functional coffee) are mine, built and shipped under the same constraints I'll hand you. Which means when I tell you a decision will hurt in month three, it's because it hurt me in month three.

  • /One client at a time. No parallel sprints, no split attention.
  • /Day 3 kill-switch. You stop paying if the company isn't sharper.
  • /The founding rate exists because I'm building proof in public.
08the invitation

Questions, beforeyou commit.

What is this, exactly?

A format, not an agency. A fixed-length sprint that ends with a positioning line, a brand POV and a hero product cut. Ten days for the entry tier, longer for the bigger ones.

Why publish prices?

Because 'contact us for pricing' is a tax on your time and mine. Every tier has a number, a duration and a deliverables list on the site.

Is this for new ideas or existing companies?

Both. POV in 10 is for ideas that can't be said in one sentence. Re-Zero is for companies whose old story sold the old product.

Who does the work?

Me. Preetham. There is no team behind this, no account manager, no bench. One sprint runs at a time.

What if we hate the direction mid-sprint?

Then we rebuild it mid-sprint. Short cycles make course-correcting cheap, which is the whole point of the format.

Refunds?

If by Day 3 you don't see a sharper company, the second 50% is cancelled and we part friends.

Async or live?

Loom-first, two live calls a week. No standups, no recurring status meetings.

The studio is new. Why trust it?

Because the site says so out loud. The studio launched in 2026; the pattern recognition came from shipping five products used by roughly two million people. The founding rate exists because I'm building the proof in public.