BUILD/POV
01 / flagship · Idea / pre-seed

POV in 10.

The plan and the proof: what you stand for, what you refuse to be, and a live demo of it.

Price
$1,750$3,500

Launch offer — 50% off the $3,500 rate, first three sprints only.

Duration
10

working days

Book the teardown →
01what lands

What's in yourhands on Day 11.

01

Locked positioning + anti-positioning doc

02

Brand POV system — type, colour, voice, visual direction

03

A working demo app — real HTML/CSS, deployed on a live link, not a Figma file

04

30-minute Loom walkthrough of the plan and the demo

Not for teams who want a logo and nothing else.

02 / the reel
Day by day, no filler.
Day 1

Teardown

Your deck, your site, your five closest competitors. I map the language everyone in your category shares — that's the language we're leaving.

Day 2

Evidence

Customer words, sales objections, the sentence that keeps repeating in your calls. Positioning is discovered, not invented.

Day 3

Spine

First positioning draft plus the anti-positioning line. This is the kill-switch day: no sharper company, no second payment.

Day 4

Argument

We attack the draft. What breaks, what survives, what a competitor could copy tomorrow. What survives gets locked.

Day 5

Essence

Type, colour, voice, texture — each with a reason attached. If a decision can't be defended, it doesn't ship.

Day 6

Language

The one-liner, the paragraph, the objection answers. Copy you can paste into a deck, a site and a cold email today.

Day 7

Cut

The hero product flow — the single journey that has to feel inevitable. Structure first, surface second.

Day 8

Surface

The flow dressed in the brand. Live in the browser, honest about what's real and what's aspiration.

Day 9

Lock

Everything consolidated. Positioning doc, POV system, prototype — one place, one version, no orphan files.

Day 10

Handoff

A 30-minute Loom on how to use all three, plus what I'd do in your next ninety days. Then I get out of your way.

03terms

The deal,stated.

Pricing

Everything is 50% off list right now. The list price is printed next to it.

Payment

50% to start, 50% on handoff. No invoices with surprises.

Refund

If by Day 3 you don't see a sharper company, the second 50% is cancelled.

Capacity

One sprint at a time. There is no bench behind me.

Rhythm

Loom-first, two live calls a week. No standups.