Offers / the ladder
F o u r w a y s i n . O n e f o r m a t . Same method, different depth. Each tier states the stage it's for, what it costs, how long it takes and exactly what lands in your hands at the end. If none of them fit your week, say so on the call and I'll tell you not to buy.
50% off every tier
Launch pricing while I build the proof in public. List prices are shown struck through — what you pay is the number next to it.
01
01 10 working days
POV in 10 Idea / pre-seed
You can describe the idea for twenty minutes but not in one sentence.
$1,750 $3,500
Launch offer — 50% off the $3,500 rate, first three sprints only.
/ Locked positioning + anti-positioning doc / Brand POV system — type, colour, voice, visual direction / A working demo app — real HTML/CSS, deployed on a live link, not a Figma file / 30-minute Loom walkthrough of the plan and the demo Not for teams who want a logo and nothing else.
Open the detail → 02 4 weeks
POV + Build Pre-seed with a spine
The story is straight. The product still looks like a Notion page.
$4,750 $9,500
Launch offer — 50% off the $9,500 rate.
/ Everything in POV in 10 / End-to-end build of the core product — designed and coded by me / Marketing site built and live, copy included / Auth, database, payments wired where the product needs them / Deployed, handed over with the repo, plus two weeks of async support Not for enterprise platforms with a six-month backlog. One core product, built properly.
Open the detail → 03 5 weeks
Re-Zero Existing company, pivoting
The old story sold the old product. You're not that company anymore.
$6,250 $12,500
Launch offer — 50% off the $12,500 rate.
/ Teardown of the current position and why it stopped working / New positioning + migration story for existing customers / Brand re-cut: keep what has equity, kill what doesn't / Hero product re-flow around the new promise / The rebuild itself — new site and product surface, designed, coded and shipped / Internal rollout kit — one deck, one doc, one script Not for cosmetic refreshes. If nothing about the business changed, don't buy this.
Open the detail → 04 Monthly
Operator Funded, in motion
You have a team. You don't have anyone who holds the line on taste and thesis.
$2,250 $4,500
Per month, 50% off the $4,500 rate · 3-month minimum · two slots at a time.
/ Weekly working session — decisions made, not statuses read / Positioning + narrative maintenance as the product moves / Product cut reviews before anything ships / Hiring input for design and product roles Not an execution retainer. I don't take ticket queues.
Ask about a slot → 02
Not sure which one is yours? Where are you, honestly?
I have an idea and no straight story Story's straight, product looks rough We're pivoting off an old story We're funded and need a partner
01 · Idea / pre-seed 10 working days
POV in 10 The plan and the proof: what you stand for, what you refuse to be, and a live demo of it.
$1,750 $3,500 Launch offer — 50% off the $3,500 rate, first three sprints only.
/ Locked positioning + anti-positioning doc / Brand POV system — type, colour, voice, visual direction / A working demo app — real HTML/CSS, deployed on a live link, not a Figma file / 30-minute Loom walkthrough of the plan and the demo Not for teams who want a logo and nothing else.
See POV in 10 → 03
The terms, in plain text. Pricing
Everything is 50% off list right now. The list price is printed next to it.
Payment
50% to start, 50% on handoff. No invoices with surprises.
Refund
If by Day 3 you don't see a sharper company, the second 50% is cancelled.
Capacity
One sprint at a time. There is no bench behind me.
Rhythm
Loom-first, two live calls a week. No standups.
✕ Not an agency. There is no account manager to escalate to.✕ Not a retainer mill. Three of the four tiers end on a date.✕ Not a deck service. Decks die in six weeks; the POV survives the pivot.✕ Not discovery theatre. I don't bill you to read your own pitch back to you.✕ Not a logo shop. The sentence comes before the mark.✕ Not for everyone. If there's no real decision to make, say no to me.Book the 20-min teardown →