ONEoperator.
I've been obsessed with how things get named, positioned and shipped since I was 18 — apps, brands, systems. Some worked, most didn't, and that's the only education that stuck. BuildPOV exists to compress that pattern recognition into ten days for founders who don't have eight years to spare.
Every translation between strategist, designer and engineer is a tax on taste. A studio of one removes that tax. Decisions move at the speed of one head, not five.
Any longer and we're discovering, not deciding. The constraint is the product. Two weeks is exactly long enough to think hard and exactly short enough to ship.
Retainers. Slide-marathon strategy decks. Logos before positioning. "Quick syncs." Anything that mistakes activity for progress.
Intense, but quiet. Two live calls a week, daily Looms, one Figma and one Notion. No standups. No fire drills. Just the work, every day, from one person who is paying attention.
You're pre-seed or early-seed. You can describe what you do but you can't explain why it matters in one breath. You'd rather pay for taste than for a team. You're allergic to "vibe-checks."
Bengaluru. Works globally. Loom-first. Calendars optional. Taking intro calls this month at the founding rate of $3,500 before it goes back to $7,500.
Dear founder,
I didn't start as a builder. I started as someone deeply frustrated watching good ideas die in execution.
Smart founders — people with real conviction — would ship products that fell flat. Not because their ideas were wrong, but because somewhere between the idea and the product, the point of view got diluted. By committees. By templates. By "best practices" that belonged to someone else's market.
So I started building.
Five products. Across EV, IoT, fintech, AI SaaS and Web3. Two million users between them. Every single time, the thing that separated the products that worked from the ones that didn't was the same — a sharp, honest, non-negotiable point of view.
That's what BuildPOV is built around.
Not frameworks borrowed from Silicon Valley playbooks. Not roadmaps designed by consensus. Your market, your taste, your conviction — refined until it's undeniably yours, then shipped before anyone else figures it out.
I work with a small number of founders at a time. Early stage or stuck. Product or creative — if you're making something new and need someone to help you find its spine, I'm your person.
Strategy. Taste. Systems. In that order.
Five days.
One spine.
- MON
Decide what we're attacking.
I send a 6-page teardown of your current positioning by 9am. We meet at 4pm IST and lock the war we're picking.
- TUE
Anti-positioning workshop.
We list 30 things you could be — then kill 27 of them on camera. The 3 that survive become the spine.
- WED
Voice + narrative.
I write three versions of your one-liner. You pick the one that scares you most. We build out from there.
- THU
Visual direction.
Type, color, motion, references. Looms instead of slides. Your designer (current or future) can run with it.
- FRI
Hero flow + handoff.
Clickable Figma of the one screen that proves the spine works as a product. Loom walkthrough. Notion playbook.
- A spine.
- Anti-positioning.
- Honest pricing.
- Loom over meetings.
- Pre-seed founders.
- Type at 14vw.
- Ship dates.
- Refusal as a feature.
- Templates.
- Vibes-only.
- AI slop in hero copy.
- 'Let's hop on a quick call'.
- Six-week 'discovery'.
- Logos before strategy.
- Maybes.
Books I steal from
without apology.
- Trust Me, I'm Lying
- Obviously Awesome
- The Mom Test
- Working Backwards
- Anything by Rick Rubin
- Made to Stick
While this runs,
I'm building too.
Two products in motion alongside client work — because advice is cheap if you're not in the game.
- threex9
Gamified productivity web app. 3×9 bingo grid, XP system, streaks, character progression.
threex9.com ↗ - 99tingles
One-stop, cool, zen way to actually get things done. Calm interface that respects attention.
99tingles.com ↗ - Gowji
Functional coffee for bold, creative people. Instant sachets → RTD cans. India-first.