The old story sold the old product. You're not that company anymore — and every week you keep describing yourself with last year's sentence, you pay for it in confused inbound and slow rooms.
Why the old story stopped working. Not a vibe read — the specific claims that no longer match what you sell.
Positioning for the company you are now, plus the anti-positioning that keeps you out of the old category.
What you tell existing customers, investors and your own team. A pivot people can follow, not one they have to forgive.
Brand kept where it has equity, killed where it doesn't. Then the hero product re-flowed around the new promise.
One deck, one doc, one script. Everyone in the company can say the new thing the same way by Friday.
Teardown of the current position and why it stopped working
New positioning + migration story for existing customers
Brand re-cut: keep what has equity, kill what doesn't
Hero product re-flow around the new promise
The rebuild itself — new site and product surface, designed, coded and shipped
Internal rollout kit — one deck, one doc, one script
Not for cosmetic refreshes. If nothing about the business changed, don't buy this.
Everything is 50% off list right now. The list price is printed next to it.
50% to start, 50% on handoff. No invoices with surprises.
If by Day 3 you don't see a sharper company, the second 50% is cancelled.
One sprint at a time. There is no bench behind me.
Loom-first, two live calls a week. No standups.