Seven principles. None negotiable. They're why ten days actually works — and why six-month engagements quietly don't.
We don't paint until the skeleton stands. Strategy first. Brand and product follow it — they don't lead.
You'll spend Day 1 deciding what your company refuses to be — not what it 'might explore.'
A two-week sprint forces a thesis. Six months of discovery forces a feeling of progress.
By Day 3, you'll have a positioning sharp enough to defend at a dinner party.
Anti-positioning is the most undervalued asset in early-stage. What you won't be is a story.
We list 30 things you could be, then kill 27 of them on camera. The survivors are your moat.
Strategy and craft in the same head means fewer translations, sharper decisions, faster ships.
Zero account managers. The person making the work is the person you talk to.
We hand you a working brand & a clickable product cut — not a slide marathon.
Day 11 you can demo the spine, not narrate around it.
For speed and scaffolding. Taste, judgment, and the actual choices stay human.
Faster iteration without the AI-generated tell that screams 'template' to investors.
Day 11 you have something to attack and refine. That's how a POV becomes a company.
You leave the sprint with material to launch, fundraise on, or hire against — not a 'next-step' list.
= 6–12 customers who churn because they couldn't articulate what you do to their boss.
= 30% extra dilution because investors price uncertainty, not just risk.
= a senior person ramping on a story that changes under them. They leave by month 9.