TWO WAYS in.
Pick the shape that matches where you are. One offer if you need direction. The other if you need direction and a shipped product.
Ten days. One operator. You leave with a one-line positioning, a brand POV system, and a clickable hero product flow — the three artifacts that turn a deck into a company.
Day 11 you can introduce the company at a dinner in 12 words and watch the room lean in.
Pre-seed founders, or older companies pivoting around a new direction.
Series A+ teams looking for a 'refresh.' Different problem.
- 1-page market map + competitor teardown
- Locked positioning doc (one-liner, anti-positioning, belief pillars)
- 12-page POV book + Loom walkthrough
- Hero product flow in Figma (clickable)
- Brand direction (type, color, motion, OG kit)
- 90-min handoff + Notion playbook
- — Retainers
- — Slide circuses
- — Logo polishing before the spine is locked
A monthly retainer for founders who need a sharp second brain on call. Not the main offer — but available.
What you'd
otherwise pay.
| The Sprint | The Build | Typical agency | In-house hire | |
|---|---|---|---|---|
| Time to a sharp POV | 10 days | 6–10 weeks | 8–12 weeks | 3–6 months |
| Total cost | $3,500 | from $8,500 | $25k–$80k | $120k+ / yr |
| People in the room | 1 operator | 1 operator | 4–7 | 2–4 + recruiter fee |
| Output by end | POV + brand + product cut | Launched product + brand | Slide deck | Hire still ramping |
| Lock-in | None. 50/50. | Project-scoped. | Master agreement | Salary + equity |
Three questions.
Honest answers.
- Do you need positioning + brand direction, but already have an in-house team to build?
/01 The Sprint.
Probably /02 The Build.
- Do you want one head running strategy, design, and a live product launch?
/02 The Build.
/01 The Sprint, then decide.
- Are you a Series A+ team looking for a 'refresh'?
Wrong shape. Talk to a brand agency.
You're in the right place.
The boring,
important parts.
- Payment terms?
Sprint: 50% to lock the slot, 50% on day 5. Build: 30/40/30 against milestones. Wire or Stripe.
- Currency?
USD on the invoice. INR / EUR equivalents fine — you cover FX.
- Refund policy?
Sprint: if after Day 3 you don't see a sharper company, I refund the second 50%. Build: milestone-based, kill at any milestone.
- NDA?
Yes. Mutual NDA on signature. I never name clients without explicit ok.
- Equity-only deals?
No. Cash + (occasionally) tiny advisory equity for clients I'd take a meeting for either way.