DIG
Discovery
Market scan, 5 competitor teardowns, 90-min founder interview. We map the gap nobody's standing in.
A 1-page market map + the 3 sentences your competitors all say (and why you won't).
BUILD/POV
POV in TEN.
A ten-day, scene-by-scene crystallization of your company. Strategy, brand POV and a hero product cut — shipped on day 10, not "wrapped" on day 90. Roll the reel.
00
The Friday before. One 90-minute call.
You bring the deck (or the lack of one), the customer notes, and the three things you can't stop thinking about. I bring questions designed to make you slightly uncomfortable. By Monday morning we both know what we're attacking.
STRIP
Positioning
One-liner. Anti-positioning. Three belief pillars. Locked. The thing you can't fake later.
A locked positioning doc your investors can quote on day 11.
SHARPEN
POV doc
Voice. Narrative. Taste references. Visual direction. The spine, in writing, in print.
A 12-page POV book + a Loom of me reading it back to you.
FRAME
Product cut
The one hero flow. End-to-end in Figma. Where the promise becomes a product.
A clickable Figma prototype your devs can rip into Linear tickets.
DRESS
Brand kit
Type. Color. Motion principles. OG and launch assets. Now it looks like the spine.
Visual direction + 8 launch-day assets (OG, social, deck cover, email banner).
SHIP
Handoff
Live walkthrough. Loom. Notion playbook. You leave with the keys, not a deck.
A 90-min handoff + a Notion playbook your next hire can run from.
What we don't do
(on purpose).
- Stand-ups, 'syncs,' weekly status calls
- Slide-marathon strategy decks
- Logo polishing before the spine is locked
- Discovery 'phases' that bill into month two
- Account managers, project managers, 'team leads'
- Pitches built around what we *might* recommend
$3,500
starring: your company, with a spine.